Episode 5
Jack Cook – Mastering the Art of Trial Storytelling
“Like I always tell my staff: Be right, be wrong, be slow, be fast. But for goodness’ sake, don't be boring. That is what's unforgivable to that jury.” From magic, to the Marines, to medical malpractice, Jack Cook’s life has certainly never been boring.
On this episode of Trial Lawyers University, Dan Ambrose speaks with Jack Cook, a partner at Morgan & Morgan specializing in birth injury litigation. Dan and Jack discuss the importance of storytelling as a trial lawyer, why the burden of proof should never be overlooked, and the invaluable skill of being prepared.
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Episode Snapshot
- Why dynamics, flexibility, and charisma are the three most important qualities of a winning trial lawyer.
- Why you need to be good at storytelling and how you can get better at it.
- Why you need to be a “teacher” as a trial lawyer and who you will “teach” throughout your case.
- How preparedness is key for trial lawyers.
- What Jack will be teaching at Trial Lawyers University in September.
- Jack’s philosophy on eye contact with the jury.
- The $3million case that 90/100 lawyers would turn down.
