Episode 22

Ron Johnson – Take Control on Cross, Anchor When Asking for Punitives

In the plaintiff’s world, trial lawyers are judged by the size of their verdicts. So what are the secrets to getting those big verdicts?

In this episode of Trial Lawyers University, Dan Ambrose is joined by Kentucky-based trial lawyer Ron Johnson of Hendy Johnson Vaughn Emery.  Ron has over two decades of experience litigating complex and catastrophic cases nationwide, including a $74 million verdict ($50 million of which was for punitive damages).

Tune in as Ron discusses his $74M verdict, the approach you need to use to effectively cross a witness, how to beat an expert on cross, how to anchor punitive damages for the jury, the tactic he uses to voir dire on the concept of punishment, and more.

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Episode Snapshot

  • Ron’s early career in criminal defense and transition to the plaintiff’s side
  • Ron’s $74M verdict
  • How Ron talks about money during jury selection
  • Trial prep pro tip: How to tell a compelling story at trial
  • The importance of having a good mentor
  • What you need to be comfortable doing in order to effectively cross a witness
  • How to beat an expert on cross
  • How to frame punitive damages for the jury

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